There’s a lot of competition out there on the internet, so if you want to make your business stand out, you’re going to need an exceptional website. And having a great website for an e-commerce enterprise involves much more than just looking good – it needs to function well, too. Read on to discover our top tips for ensuring your e-commerce website is the best around.
Optimise The Mobile Experience
These days, there’s a very good chance that your target customer will be browsing your website from a tablet or smartphone rather than a desktop computer. In fact, the statistics from show that more than half of devices used to browse the web are of the mobile category. This means that you need to deliver content and a browsing experience that is as good on mobile devices as it is on a full sized screen. Add responsive design features, use clear, generously proportioned buttons, and ensure pages load quickly every time.
Add Live Chat
If your customer has a question about a product from your range, you want to address this fast and close the sale. And unless you offer a live chat feature, this simply can’t happen. Think of it as a kind of virtual sales assistant for your online store. It can be a very cost-efficient addition, too, thanks to the latest AI powered live chat tools.
Keep It Secure
Your customers want to feel safe when they shop with you, so be sure to use the best cyber security measures, such as AML identity verification and full SSL certification. AML identity verification can also help to protect your business from criminal activity, making it a sound investment, whilst SSL certification gives visual reassurance to your customers, in the form of a padlock symbol next to your website’s URL in the browser bar.
Make The Most Of Pop-Ups
Not all pop-ups need be a nuisance. Use this tool to prompt visitors to sign up to your mailing list, or to offer a timely discount on purchases. This can be an effective way of converting browsers into buyers, as well as helping to build long term customer loyalty by allowing you to stay in touch via email. Time your pop-ups to grab a visitor’s attention right before they go to click away from your website.