More and more people are turning away from traditional print and TV to get their news and this is particularly the case when it comes to sports information and updates. Consequently, social media is a vital tool not only for sports followers but sports journalists too.
However, it is important to follow best practices and to be careful when it comes to the platforms you are using. Here we will look closer at how to avoid the most common pitfalls and reach new readers.
Where to begin training as a sports journalist
A number of universities in the UK now offer degrees which include an element of sports journalism courses. You will find plenty of information online about these courses, such as that offered by the School Of Journalism.
Always remember, however, that it is important to get an all-round training alongside an NCTJ Diploma. So that you do not restrict the direction of your entry into the industry, a sports journalism qualification should be seen as a bonus rather than the goal of the course you choose.
Use of Social Media and Best Practices
The best aspect of using social media as a sports journalist is that you can extend your reach exponentially. Use hashtags to reach a wider audience, and don’t forget industry-specific ones.
Another good practice is to explore sponsored posts and you should never shy away from including visuals in your posts. Finally, make sure you engage with readers who follow you, as this will keep them engaged and following your site. By employing these strategies, you will not only engage with readers but also with fellow journalists.
Just because you are using social media does not mean you do not have to verify sources – this is key to good journalism and ensures high ethical standards. The National Union of Journalists has helpfully provided advice from their Ethics Council on ethics and protocols for social media.
As you can see, it is vital to follow best practices to avoid the problems which can arise on social media.