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Why brand is about more than your logo

February 2, 2021 3:39 am

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There is a lot of value in creating a distinctive company logo, especially if you are a new business starting up. However, it is not the only thing that you need to think about when it comes to your business branding. You may be a creative individual and able to come up with your own logo design but it is always a good idea to work with a Brand Strategy Agency to talk about your whole brand overview. This will then help with the development of your website, your social media channels and any marketing that you decide to undertake.It will create a consistency across all of these channels.

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A professional company will be able to help you identify what your core markets are and how you can then develop your brand to appeal to those people. This will include looking at images, colours, fonts, layout and even the language that you use in your written content, and how this will be received by your target audience.

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It is important that all of these elements work well together and create a cohesion that then reflects your business, it’s personality and the products and services that you offer. Once you have achieved this you customers will start to emotionally engage with your brand and you will then find that a customer who feels connected to your business and who can trust you, will be more likely to buy from you and to recommend you to others.

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