Though a lot of business is done online nowadays, it pays to maintain a physical presence and one of the best ways to do this is using eye-catching signage.
There are so many signs Exeter
Signage isn’t restricted to bricks and mortar buildings anymore – many digital brands choose to display signage on the high street, be it on petrol pumps, in bus shelters or even mounted on vehicles. It’s a leading way of engaging with consumers and broadening your reach and the statistics prove this conclusively.
Signage statistics
Research shows that 76% of UK consumers will visit a business they have never heard of if its signage is high quality, professional and attractive. In fact, 70.5% of consumers say they will not enter a business if its sign doesn’t give a good first impression.
Signs Exeter can increase sales with 60% of businesses reporting increased trade following the installation of new and improved signage. Signs particularly drive impulse purchases with 68% of UK consumers admitting to making an unplanned purchase because they were swayed by persuasive signage.
Finally, 75% of consumers say they have recommended a business to someone else because they remembered seeing a high-quality sign advertising it.
Top tips for effective signage
In order to be as effective as possible, business signage must be coherent with the brand’s colour and font scheme, with text clearly printed, correctly spelt and easily legible. While digital signage is easily updated, static displays can increase the feeling of legitimacy that consumers feel when engaging with the business.