When it comes to branding your business it is important that you think about all the key elements that make up your brand. If this is an area that you struggle with a Brand Strategy Agency can help you. Here are some of the most common errors that people make, that you should try to avoid.
Logo
Many people become slightly obsessed with their business logo. Whilst it is important to ensure that your logo is reflective of your business and links in what you’re offering it is not the only element that you need to think of when it comes to branding.
Being inconsistent
The font and imagery that you use in your text, along with your logo and even tone of voice needs to be consistent across all of the platforms that you use. This helps to build a credible brand that people will recognise.
Rushing in
Branding needs thought and careful consideration. A Brand Strategy Agency will take you through the key elements of your business as well as your customer demographics and your competitors so that you have a full picture of your business and what makes you stand out from the crowd and get you noticed.
Forgetting your brand goes beyond the logo
One of the most common mistakes is treating branding as nothing more than a logo, a strapline and some stationery. Your brand reflects your values, and people pick it up from every contact they have with the business.
Your premises are part of it. An office that is welcoming, clean and suited to the work you do shapes how staff and visitors feel, and what they later tell others. Uniforms or a dress code can do the same job, as banks and airlines show, where staff clothing becomes instantly linked with the company.
Online, it goes further than including your logo and contact details. The font you choose and the language you write in build a mental picture that customers come to associate with you. Customer service may matter most of all. The customer is not always right, but every customer deserves to be heard and to see some action taken. Sometimes that is a simple apology, and sometimes it means looking into the issue properly, depending on your business and the complaint.