Search engine optimisation (SEO) is the process of making changes to your website to make it more visible in search engine results pages (SERPs).
The importance of good SEO
Not only are 5.9 million searches conducted on Google every minute, but organic searches account for more than 50% of all web traffic. So, securing one of the top-ranking positions on relevant SERPs will help you to build awareness of your brand and drive more traffic to your website, which should have a positive impact on your sales and conversions.
If you’re looking for agencies offering SEO Swansea, it is important to seek out an experienced team such as the one that can be seen at accent-adc.co.uk/service/digital-marketing-swansea/. It is imperative that your team has the technical knowledge to leverage a variety of tactics to drive the best outcomes for your business.
Types of SEO
A comprehensive SEO strategy should focus on three things:
1. Technical SEO
Technical SEO focuses on the optimisation of the components that ensure your website functions seamlessly and that it can be crawled and indexed by search engines.
2. Off-site SEO
Things like building a robust backlink profile, leveraging social media and creating white papers, podcasts, guest posts, and ebooks all fall into the off-site SEO category. The idea here is to have as many authoritative sources as possible linking directly to your website, boosting your authority and establishing your brand as a leader within your industry.
3. On-site SEO
There’s a lot of content out there, so everything you share on your website needs to be fully optimised. Not only should your content be of a higher quality than that of your competitors, but it should also be structured properly and optimised using elements like title tags, meta descriptions, and image alt text.
