« Back

Why is Colour So Important in Branding?

February 23, 2021 4:28 am

Category:

In the marketing world colour can convey a huge amount of information. Firstly, colours like red, orange, yellow and green have been shown to be the most effective in attracting customers. Next, these colours are always associated with emotion, which makes them very powerful in communicating messages. And finally it’s been established that colours which have a calming effect on us work better than those which stimulate us.

Image credit

In branding your business must have a logo that conveys your message in an easily recognisable way. Your logo needs to have a clear focus, and its design should be attractive to consumers. As well as being attractive it must also be simple to create and should be memorable. Colour plays an important role in making both these tasks happen.This is also true when it comes to Web Design Swansea way and creating a website that helps to promote your business further.

Image credit

The colours you use in your branding efforts need to communicate your business’s vision. You should avoid using bright, garish colours if your objective is to emphasise form and function. On the other hand, pastel, more neutral colours such as cream, beige, white or grey work best for communicating warmth, elegance and style. It’s been found that businesses that tend to use strong, overbearing colours tend to go out of business quickly because their brand image makes people unwilling to engage with them. On the other hand, business owners who choose more understated colours in their brand images have seen their profits increase by around 30% per year. So it really makes sense to use colour in your efforts to make your business stand out from the rest!

« Back