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Making sure you have the right music for your store

July 2, 2020 2:22 pm

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For any shop the playing of music in the background is an essential part of the shopping experience. So, whilst you might have the racking and shelving in place, you’re very happy with the staff and the Security Seal from https://acmeseals.co.uk/ has taken care of product security how do you find this last piece? Before you start choosing you will need to have a music licence to play anything. They are relatively inexpensive only costing a few hundred pounds for the year.

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People act differently when they are listening to music. The capacity for music to spike memory and perception is well documented and you can use that to great effect. For example, look at a museum. In itself it can be a quite rather dreary place with lots of artifacts and site boards giving people information. If you add period music, unobtrusively in the background it can take people back to that time and give them an extra dimension of understanding or invoke nostalgia.

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This can also be used in the retail environment. Use the music to reflect and reinforce your values. Relevant music can draw people in and make them stay longer. The longer the time in the shop the more they will see and (hopefully, not guaranteeing) spend.

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